The development of a scale measuring consumers' selection of retail banks in Ghana
Year of publication: |
2009
|
---|---|
Authors: | Blankson, Charles ; Mbah, Chris H. N. ; Owusu-Frempong, Lambert Yaw |
Published in: |
Journal of African business. - Binghamton, NY : International Business Press, ISSN 1522-8916, ZDB-ID 2267966-2. - Vol. 10.2009, 2, p. 182-202
|
Subject: | Ghana | Messung | Measurement | Konsumentenverhalten | Consumer behaviour | Privatkundengeschäft | Personal banking |
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