The Development of Consumer-Based Consumption Constellations in Children
Three studies using multiple methodologies investigated the development of consumer-based consumption constellations in children, finding an increasing linear age trend in the number of products and brands children use to form constellations, the degree to which these elements display symbolic complementarity, and the accessibility of constellations in memory. However, by early adolescence, as stereotypes become stronger, constellations become smaller and less flexible. Although seventh graders use more products and brands to form constellations than younger children, they do so in place of other ways to define roles, such as personality traits, therefore forming constellations with fewer elements overall. By late adolescence, individuals develop more flexible constellations with a greater number of elements. (c) 2009 by JOURNAL OF CONSUMER RESEARCH, Inc..
Year of publication: |
2010
|
---|---|
Authors: | Chaplin, Lan Nguyen ; Lowrey, Tina M. |
Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 36.2010, 5, p. 757-777
|
Publisher: |
University of Chicago Press |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Psychological causes, correlates, and consequences of materialism
Shrum, L. J., (2021)
-
The development of consumerābased consumption constellations in children
Chaplin, Lan Nguyen, (2009)
-
Psychological causes, correlates, and consequences of materialism
Shrum, L. J., (2022)
- More ...