The development of core retailer community functions
Todd J. Arnold, Elten Briggs, Timothy D. Landry, and Tracy A. Suter
| Year of publication: |
2013
|
|---|---|
| Authors: | Arnold, Todd J. ; Briggs, Elten ; Landry, Timothy D. ; Suter, Tracy A. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 21.2013, 3, p. 243-255
|
| Subject: | Einzelhandel | Retail trade | Gemeinschaft | Community | Kundenbindungsprogramm | Loyalty program | Kundenbindung | Customer retention | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009787450