The development of new products : the role of firm context and managerial cognition
Year of publication: |
2012
|
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Authors: | Plambeck, Nils |
Published in: |
Journal of business venturing. - New York, NY : Elsevier Science Publ., ISSN 0883-9026, ZDB-ID 633944-X. - Vol. 27.2012, 6, p. 607-621
|
Subject: | Intrapreneurship | Produktentwicklung | New product development | Strategisches Management | Strategic management | Kognition | Cognition |
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