The development of reputational capital : how social media influencers differ from traditional celebrities
Year of publication: |
2022
|
---|---|
Authors: | Hess, Alexandra C. ; Dodds, Sarah ; Rahman, Nadia |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 21.2022, 5, p. 1236-1252
|
Subject: | Social Web | Social web | Reputation | Firmenimage | Corporate reputation | Celebrity-Werbung | Celebrity endorsement |
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