The development of reputational capital : how social media influencers differ from traditional celebrities
Alexandra C. Hess, Sarah Dodds, Nadia Rahman
| Year of publication: |
2022
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|---|---|
| Authors: | Hess, Alexandra C. ; Dodds, Sarah ; Rahman, Nadia |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 21.2022, 5, p. 1236-1252
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| Subject: | Social Web | Social web | Influencer | Celebrity-Werbung | Celebrity endorsement | Online-Marketing | Internet marketing | Reputation | Firmenimage | Corporate reputation |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2074 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013413229