The devil is in the deliberation: thinking too much reduces preference consistency
Year of publication: |
2009
|
---|---|
Authors: | Nordgren, Loran F. ; Dijksterhuis, Ap |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 36.2009/10, 1, p. 39-46
|
Subject: | Konsumentenverhalten | Consumer behaviour | Rationalität | Rationality |
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