The Difference between Compulsive and Non-Compulsive Buyers’ Approach to and Use of Brands : An Empirical Investigation
Year of publication: |
[2021]
|
---|---|
Authors: | Horvath, Csilla ; Joosten, Herm |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand |
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