The different approach of green advertising: an empirical analysis of the Italian context
Year of publication: |
2012-01-01
|
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Authors: | Testa, Francesco ; Iraldo, Fabio ; Tessitore, Sara ; Frey, Marco |
Institutions: | Istituto di Management, Scuola Superiore Sant'Anna |
Subject: | environmental advertising | green marketing | green communication |
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