The differential processing of product category and noncomparable choice alternatives
Year of publication: |
1989
|
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Authors: | Johnson, Michael D. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 16.1989, 3, p. 300-309
|
Subject: | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Informationsökonomik | Economics of information |
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