The diffusion of a new service : combining service consideration and brand choice
Vardit Landsman; Moshe Givon
| Year of publication: |
2010
|
|---|---|
| Authors: | Landsman, Vardit ; Givon, Moshe |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 8.2010, 1, p. 91-121
|
| Subject: | Dienstleistung | Services | Innovation | Konsumentenverhalten | Consumer behaviour | Bank | Bayes-Statistik | Bayesian inference | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003958912