The diffusion of online shopping : online shoppers and the computer competence index
Year of publication: |
2008
|
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Authors: | Smith, Scott M. ; Allred, Chad R. ; Swinyard, William R. |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 4.2007/08, 4, p. 302-327
|
Subject: | Online-Handel | Online retailing | Innovationsdiffusion | Innovation diffusion | Informationstechnik | Information technology | Kompetenz | Competence | Messung | Measurement | USA | United States |
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