The digital economy, entry mode strategies, and the profitability of foreign subsidiaries : a global view
Yong Yang, Yan Wu
Year of publication: |
2023
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Authors: | Yang, Yong ; Wu, Yan |
Published in: |
Economic modelling. - Amsterdam [u.a.] : Elsevier, ISSN 0264-9993, ZDB-ID 86824-3. - Vol. 127.2023, p. 1-10
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Subject: | Digital economy | Entry mode | Foreign subsidiary performance | Intangible assets | Ausländische Tochtergesellschaft | Foreign subsidiary | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation | Electronic Commerce | E-commerce | Markteintritt | Market entry | Immaterielle Werte | Auslandsinvestition | Foreign investment |
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