The digitalization of retailing : an exploratory framework
Johan Hagberg, Malin Sundstrom and Niklas Egels-Zandén
| Year of publication: |
2016
|
|---|---|
| Authors: | Hagberg, Johan ; Sundstrom, Malin ; Egels-Zandén, Niklas |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 44.2016, 7, p. 694-712
|
| Subject: | Transformation | Retailing | Framework | Digitalization | Retailer-consumer interface | Digitalisierung | Digitization | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-09-2015-0140 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011595543