The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms
Year of publication: |
2003
|
---|---|
Authors: | Dellarocas, Chrysanthos |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 49.2003, 10, p. 1407-1424
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | Reputation Mechanisms | Online Feedback | Electronic Markets | Trust | Internet | Game Theory |
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