The dilemma of downstream market stakeholder involvement in NPD : untangling the effects of involvement and capabilities on performance
Year of publication: |
2021
|
---|---|
Authors: | Vaquero Martín, María ; Reinhardt, Ronny ; Gurtner, Sebastian |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 124.2021, p. 136-151
|
Subject: | Capabilities | Firm performance | New product development | Stakeholder involvement | Stakeholder | Unternehmenserfolg | Produktentwicklung | Innovation |
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