The dilemma facing strategic choice of entry mode : multinational hotels in China
Year of publication: |
2011
|
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Authors: | Huang, Zengyu ; Han, Xia ; Roche, Frank ; Cassidy, John |
Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 12.2011, 2, p. 181-192
|
Subject: | Hotellerie | Hotel industry | Multinationales Unternehmen | Transnational corporation | Ausländisch | Foreign | Markteintritt | Market entry | Transaktionskosten | Transaction costs | China |
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