The dilemma of creative advertising
Alfred Politz
| Year of publication: |
1972
|
|---|---|
| Authors: | Politz, Alfred |
| Published in: |
Issues in advertising. - New York/N. Y.. - 1972, p. 132-137
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of Marketing. 25. 1960 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002650951