The dilemma of flavor and color in the choice of packaging by children
Mathilde Gollety and Nathalie Guichard
| Year of publication: |
2011
|
|---|---|
| Authors: | Gollety, Mathilde ; Guichard, Nathalie |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 12.2011, 1, p. 82-90
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Kinder | Children | Verpackung | Packaging | Semiotik | Semiotics | Frankreich | France |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009011423