The Dilemma of Pull and Push-Price Promotions
Year of publication: |
2010
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Authors: | Lichtenstein, Donald R. ; Netemeyer, Richard G. ; Maxham, James G. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 86.2010, 1, p. 51-69
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