The Dimensions of Marketing Leadership: Exploring Heterogeneity and Relationship with Perceived Effectiveness
Year of publication: |
2010-01-05
|
---|---|
Authors: | Scott, Crystal Jean |
Other Persons: | Wayne S. DeSarbo (contributor) ; Duncan Fong (contributor) ; Donald Hambrick (contributor) ; Wesley E. Donahue (contributor) |
Publisher: |
Penn State |
Subject: | Business Administration |
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