The direct marketing‐direct consumer gap: qualitative insights
Year of publication: |
2001
|
---|---|
Authors: | Evans, Martin ; Patterson, Maurice ; O’Malley, Lisa |
Published in: |
Qualitative Market Research: An International Journal. - MCB UP Ltd, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 4.2001, 1, p. 17-24
|
Publisher: |
MCB UP Ltd |
Subject: | Direct marketing | Privacy | Consumer behaviour | Group discussion | Market research |
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