The discipline of product discovery : identifying breakthrough business opportunities
Year of publication: |
2009
|
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Authors: | Joh, Jooyun Melanie ; Mayfield, Matthew |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 30.2009, 2/3, p. 70-77
|
Subject: | Produktmanagement | Product management | Innovation | Innovationsmanagement | Innovation management |
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