The Dissociation Between Monetary Assessment and Predicted Utility
Year of publication: |
2008
|
---|---|
Authors: | Amir, On ; Ariely, Dan ; Carmon, Ziv |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 27.2008, 6, p. 1055-1064
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | decision-making | buyer behavior | market research |
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