The dissonance model in post-decision product evaluation
Joel B. Cohen and Marvin E. Goldberg
| Year of publication: |
1970
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|---|---|
| Authors: | Cohen, Joel B. ; Goldberg, Marvin E. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 7.1970, 3, p. 315-321
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| Subject: | Marktforschung | Kaffeeverbrauch | Vereinigte Staaten |
| Type of publication: | Article |
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| Notes: | mit Bibliogr. An earlier version of this paper was presented at the American Marketing Association Consumer Behavior Research Workshop held at Ohio State Univ., 22.-23.8.1969 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002014337