The distant fan segment
Year of publication: |
2017
|
---|---|
Authors: | Pu, Haozhou ; James, Jeffrey |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 18.2017, 4, p. 418-438
|
Publisher: |
Emerald Publishing Limited |
Subject: | Motivation | Segmentation | Sports marketing | Psychological continuum model | Distant fan | International NBA fan |
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