The Don Draper complex : consuming work, productive leisure and marketer boundary work
Year of publication: |
2012
|
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Authors: | Gurrieri, Lauren |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 7/8, p. 784-808
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Subject: | Marketing | Anforderungsprofil | Occupational profile | Persönlichkeitspsychologie | Personality psychology | Diskurstheorie | Discourse theory |
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