The Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand Loyalty
Year of publication: |
2005
|
---|---|
Authors: | YANG, ZHILIN ; BI, ZILI ; ZHOU, NAN |
Published in: |
Journal of Advertising Research. - Cambridge University Press. - Vol. 45.2005, 02, p. 211-221
|
Publisher: |
Cambridge University Press |
Description of contents: | Abstract [journals.cambridge.org] |
Saved in:
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