The Dow Experience: Achieving Balanced Growth in an Uncertain Future
Looking ahead and assessing the total environment for business is the most challenging task facing corporate management in these uncertain times. The difficulty of such exercises has increased exponentially in the past several decades. Corporate boards and managements must now deal thought‐fully not only with economic issues, but with complex political and social issues, country by country, wherever their companies do business or wherever they would like to do business.
Year of publication: |
1981
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Authors: | RUMELT, RICHARD ; Lundeen, Robert W. |
Published in: |
Journal of Business Strategy. - MCB UP Ltd, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 1.1981, 4, p. 59-61
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Publisher: |
MCB UP Ltd |
Saved in:
Online Resource
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