The drivers of consumer value in the ECR Category Management model
| Year of publication: |
2009
|
|---|---|
| Authors: | Holweg, Christina ; Schnedlitz, Peter ; Teller, Christoph |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 0959-3969, ZDB-ID 10985888. - Vol. 19.2009, 3, p. 199-218
|