The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust
Year of publication: |
2010
|
---|---|
Authors: | Chen, Yu-Shan |
Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 93.2010, 2, p. 307-319
|
Publisher: |
Springer |
Subject: | green brand image | green satisfaction | green trust | green brand equity | green marketing |
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