The duality of decisions and the case for impulsiveness metrics
Year of publication: |
2012
|
---|---|
Authors: | Arens, Zachary G. ; Rust, Roland T. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 40.2012, 3, p. 468-479
|
Subject: | Kundenzufriedenheit | Customer satisfaction | Performance-Messung | Performance measurement | Emotion | Konsumentenverhalten | Consumer behaviour | Finanzanalyse | Financial analysis |
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