The duality of political brand equity
Year of publication: |
2010
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Authors: | Phipps, Marcus ; Brace-Govan, Jan ; Jevons, Colin |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 44.2010, 3 (1.1.), p. 496-515
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