The dynamic impact of variety among means on motivation
Year of publication: |
2012
|
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Authors: | Etkin, Jordan ; Ratner, Rebecca K. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 38.2011/12, 6, p. 1076-1092
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Subject: | Konsumentenverhalten | Consumer behaviour | Motivation | Sortiment | Retail assortment |
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