The dynamic of brand-loyalty and brand-switching
Benjamin Lipstein
| Year of publication: |
1968
|
|---|---|
| Authors: | Lipstein, Benjamin |
| Published in: |
Analytical viewpoints in marketing management. - Englewood Cliffs, NJ : Prentice-Hall. - 1968, p. 177-191
|
| Subject: | Markenartikel |
| Type of publication: | Article |
|---|---|
| Notes: | aus: Better measurements of advertising effectiveness. The challenge of the 1960s |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002384459