The Dynamic Relationship Between Investments in Brand Equity and Firm Profitability: Evidence Using Trademark Registrations
Year of publication: |
2019
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Authors: | Crass, Dirk ; Czarnitzki, Dirk ; Toole, Andrew A. |
Published in: |
International Journal of the Economics of Business. - London : Routledge, ISSN 1466-1829. - Vol. 26.2019, 1, p. 157-176
|
Publisher: |
London : Routledge |
Subject: | Brand Equity | Firm Profitability | Intellectual Property Rights | Trademarks |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 10.1080/13571516.2019.1553292 [DOI] hdl:10419/225213 [Handle] RePEc:zbw:espost:225213 [RePEc] |
Classification: | O31 - Innovation and Invention: Processes and Incentives ; O34 - Intellectual Property Rights: National and International Issues |
Source: |
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Crass, Dirk, (2016)
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Crass, Dirk, (2016)
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Batman forever? : the role of trademarks for reuse in the US comics industry
Kaiser, Franziska, (2023)
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Crass, Dirk, (2016)
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Crass, Dirk, (2016)
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Crass, Dirk, (2016)
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