The dynamics and evolution of knowledge transfer in international master franchise agreements
Year of publication: |
2014
|
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Authors: | Brookes, Maureen |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 36.2014, p. 52-62
|
Subject: | Knowledge transfer | International master franchising | Shared identity | Inter-organisational processes | Wissenstransfer | Franchising | Multinationales Unternehmen | Transnational corporation | Westliche Staaten | Western countries |
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