The dynamics of brand loyalty: a Markovian approach
Year of publication: |
1968
|
---|---|
Authors: | Harary, F. ; Lipstein, B. |
Published in: |
Managerial economics : selected readings. - Harmondsworth [u.a.] : Penguin Books. - 1968, p. 107-133
|
Subject: | Statistik stochastische | Prozesse | Markenartikel |
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