The dynamics of customer value propositions : an outside-in perspective
Year of publication: |
2020
|
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Authors: | Day, George S. |
Other Persons: | Payne, Adrian (contributor) ; Frow, Pennie (contributor) ; Steinhoff, Lena (contributor) ; Eggert, Andreas (contributor) |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 87.2020, p. 316-319
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Subject: | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing |
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