The Dynamics of Green Innovation in B2B Industries : A Systems Approach to Explain the Diffusion of Bioplastics

by Friederike Esther Rhein

Introduction -- Green Innovation in the B2B Context -- B2B Innovation Adoption and Diffusion -- Research Design and Methodology -- Exploring why and how B2B Buyers Adopt Bioplastics -- Investigating Relevant Factors in Business Adoption of Bioplastics -- Developing a Diffusion Model for emerging Bioplastic Products -- Integrating Findings and Conclusions.

MoreLess

Year of publication:	2021 ; 1st ed. 2021.
Authors:	Rhein, Friederike Esther
Publisher:	2021.: Wiesbaden : Springer Fachmedien Wiesbaden 2021.: Wiesbaden : Imprint: Springer Gabler
Subject:	Bioplastik \| Lieferantenmanagement \| Supplier relationship management \| Öko-Produkt \| Sustainable product \| Kunststoff \| Plastics \| Innovationsdiffusion \| Innovation diffusion \| System Dynamics \| System dynamics \| Experiment \| Theorie \| Theory \| Deutschland \| Germany \| Umweltverträgliches Produkt \| Biokunststoff \| Innovationsmanagement \| Business-to-Business-Marketing

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	1 Online-Ressource(XXXI, 350 p. 105 illus.)
Series:	Forschungs-/Entwicklungs-/Innovations-Management Springer eBook Collection
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Hochschulschrift
Language:	English
ISBN:	978-3-658-32148-2 ; 978-3-658-32147-5 ; 978-3-658-32149-9
Other identifiers:	10.1007/978-3-658-32148-2 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012400010