The dynamics of innovation
Year of publication: |
1968
|
---|---|
Authors: | Hayhurst, Roy |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 2.1968, 2, p. 131-138
|
Publisher: |
MCB UP Ltd |
Subject: | Innovation | Test marketing | New product development | Market research |
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