The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industry
Year of publication: |
2008
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Authors: | Duan, Wenjing ; Gu, Bin ; Whinston, Andrew B. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 84.2008, 2, p. 233-243
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