The Dynamics of Online Word-of-Mouth and Product Sales : An Empirical Investigation of the Movie Industry
Year of publication: |
2011
|
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Authors: | Duan, Wenjing ; Gu, Bin ; Whinston, Andrew B. |
Publisher: |
[S.l.] : SSRN |
Subject: | Filmwirtschaft | Film industry | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
Extent: | 1 Online-Ressource (31 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Retailing, Vol. 84, No. 2, pp. 233-242, 2008 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 29, 2011 erstellt |
Classification: | L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.) ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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