The E-Marketing Mix: A Contribution of the E-Tailing Wars
| Year of publication: |
2002
|
|---|---|
| Authors: | Kalyanam, Kirthi ; Mcintyre, Shelby |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 30.2002, 4, p. 487-499
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