The early days of Swatch: birth of the fast fashion watch business model
Alternative title: | Začeci Swatcha: razvoj poslovnog modela brze mode u industriji satova |
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Year of publication: |
2018
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Authors: | Drasković, Nikola ; Marković, Milivoj ; Petersen, Christian |
Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 30.2018, 1, p. 93-108
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Subject: | fast fashion | new product development | watch industry | business history | marketing strategy | country-of-origin effect | Mode | Fashion | Geschäftsmodell | Business model | Unternehmensgeschichte | Business history | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Textilhandel | Textile distribution | Uhrenindustrie | Watch industry | Bekleidungsindustrie | Clothing industry |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in kroatischer Sprache |
Other identifiers: | 10.22598/mt/2018.30.1.93 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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