The economic analysis of advertising
Year of publication: |
2007
|
---|---|
Authors: | Bagwell, Kyle |
Published in: |
Handbook of industrial organization ; Vol. 3. - Amsterdam [u.a.] : Elsevier, North-Holland, ISBN 978-0-444-82435-6. - 2007, p. 1701-1844
|
Subject: | Werbung | Advertising | Wirtschaftstheorie | Economic theory |
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