The economic value of public relations expenditures : food safety and the strawberry case
Year of publication: |
1999
|
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Authors: | Richards, Timothy J. ; Patterson, Paul M. |
Published in: |
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association. - Bozeman, Mont. [u.a.], ISSN 1068-5502, ZDB-ID 1121874-5. - Vol. 24.1999, 2, p. 440-462
|
Subject: | Obstbau | Fruit production | Lebensmittelsicherheit | Food safety | Werbewirkung | Advertising effects | USA | United States | 1995-1997 |
Extent: | Graph. Darst |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | In: Journal of agricultural and resource economics |
Source: | ECONIS - Online Catalogue of the ZBW |
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