The economic value portfolio matrix: A target market selection tool for destination marketing organizations
Year of publication: |
2006
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Authors: | Lee, Gyehee ; Morrison, Alastair M. ; O’Leary, Joseph T. |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 8022458. - Vol. 27.2006, 4, p. 576-588
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Saved in:
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