The Economics of Click Fraud

Click fraud is arguably the cyber-world's biggest scam. We examine the contexts, mechanisms and processes associated with the click fraud industry from the economics viewpoint. We investigate how the nature of the electronic channel affects strategic elements of click fraudsters and advertisers. We also discuss how institutions can add value or cost to various actors that are linked to this industry

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Year of publication:	2014
Authors:	Kshetri, Nir
Publisher:	[2014]: [S.l.] : SSRN
Subject:	Betrug \| Fraud \| Wirtschaftskriminalität \| Economic crime \| Theorie \| Theory \| Ökonomische Ideengeschichte \| History of economic thought \| Online-Marketing \| Internet marketing \| Suchmaschine \| Search engine \| Werbewirkung \| Advertising effects

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Extent:	1 Online-Ressource (21 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: IEEE Security & Privacy, Vol. 8, No. 3, pp. 45-53, May/June 2010 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 15, 2010 erstellt
Classification:	O33 - Technological Change: Choices and Consequences; Diffusion Processes
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013069610