The economics of public beta testing
Zhengrui Jiang, Kevin P. Scheibe, Sree Nilakanta, and Xinxue (Shawn) Qu
| Year of publication: |
February 2017
|
|---|---|
| Authors: | Jiang, Zhengrui ; Scheibe, Kevin P. ; Nilakanta, Sree ; Qu, Xinxue |
| Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 48.2017, 1, p. 150-175
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| Subject: | Bass Model | Network Effects | Software Reliability | Word-of-Mouth | Werbewirkung | Advertising effects | Software | USA | United States | Innovationsdiffusion | Innovation diffusion | Theorie | Theory | Produktentwicklung | New product development | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011696532