The Economics of Reducing Package Size: Consumer response and returns to manufacturers.
Year of publication: |
2010
|
---|---|
Authors: | Cakir, Metin ; Balagtas, Joseph Valdes ; Binkley, James K. ; Leibtag, Ephraim S. |
Institutions: | Agricultural and Applied Economics Association - AAEA |
Subject: | Marketing | Production Economics |
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